IS WORK OVER?

Automation index

How much of a Influencer / creator’s job can AI already do?

Today an AI can already help with scripts, titles, ideas, and cuts. Getting in front of the camera, building an audience, and closing a deal still depend on you.

This percentage does not predict how many people will lose their jobs.

Task comparison

Influencer / creator

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Estimate

No public source provides a precise figure. This is our estimate.

8%48%+3.8
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Plan and execute advertising policies and strategies for organizations.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Train and direct workers engaged in developing and producing advertisements.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Contact organizations to explain services and facilities offered.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

39%28%+10.9
Total100%30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • produce statistical financial records
  • comply with food safety and hygiene
  • implement marketing strategies
  • monitor financial accounts
  • manage staff
  • analyse booking patterns
  • think analytically
  • develop financial statistics reports
  • apply numeracy skills
  • forecast occupancy demand

Sources for this job· O*NET 11-2011.00· ESCO/ISCO 2431

Video editor

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Select and combine the most effective shots of each scene to form a logical and smoothly running story.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Edit films and videotapes to insert music, dialogue, and sound effects, to arrange films into sequences, and to correct errors, using editing equipment.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Set up and operate computer editing systems, electronic titling systems, video switching equipment, and digital video effects units to produce a final product.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Organize and string together raw footage into a continuous whole according to scripts or the instructions of directors and producers.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Review footage sequence by sequence to become familiar with it before assembling it into a final product.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Mark frames where a particular shot or piece of sound is to begin or end.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Verify key numbers and time codes on materials.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Cut shot sequences to different angles at specific points in scenes, making each individual cut as fluid and seamless as possible.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

48%28%+13.4
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • personal directing styles
  • film production process
  • graphic design
  • motion graphics
  • ICT software specifications
  • multimedia systems
  • follow work schedule
  • consult with producer
  • watch scenes
  • put uncut recordings into computer

Sources for this job· O*NET 27-4032.00· ESCO/ISCO 2654

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