Automation index
How much of a Journalist’s job can AI already do?
Today an AI can already prep materials, sort notes, and write a first summary. The class, the source, and the patient still need someone in the room.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Journalist
30%
AI can already do 30% of this job.
#52 / 623
View rankingJournalist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Write commentaries, columns, or scripts, using computers.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Analyze and interpret news and information received from various sources to broadcast the information.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 48% | +3.4 |
Select material most pertinent to presentation, and organize this material into appropriate formats.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Coordinate and serve as an anchor on news broadcast programs.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 48% | +2.4 |
Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 22% | +1.1 |
Receive assignments or evaluate leads or tips to develop story ideas.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 55% | 28% | +15.4 |
| Total | 100% | 30% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- write news
- interview
- check sources
- search engines
- scientific research methodology
- proofread text
- consult information sources
- read articles
- search databases
- develop professional network
Sources for this job· O*NET 27-3023.00· ESCO/ISCO 2642
IS WORK OVER?
Copywriter
26%
#210 / 623
View rankingCopywriter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source provides a precise figure. This is our estimate. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641