Automation index
Can AI do the work of a Journalist?
Today an AI can already prep materials, sort notes, and write a first summary. The class, the source, and the patient still need someone in the room.
No number on this site decides whether someone keeps or loses their job.
Task comparison
IS WORK OVER?
Journalist
30%
AI or a robot can already do 30% of this job.
#41 / 103
View rankingJournalist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Write commentaries, columns, or scripts, using computers.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Analyze and interpret news and information received from various sources to broadcast the information.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Select material most pertinent to presentation, and organize this material into appropriate formats.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 22% | +1.3 |
Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Coordinate and serve as an anchor on news broadcast programs.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 48% | +2.4 |
Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 22% | +1.1 |
Receive assignments or evaluate leads or tips to develop story ideas.EstimateNo public source pins this saving. It is an estimate of the method. | 4% | 28% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 55% | 28% | +15.4 |
| Total | 100% | 30% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- write news
- interview
- check sources
- search engines
- scientific research methodology
- proofread text
- consult information sources
- read articles
- search databases
- develop professional network
Sources for this job· O*NET 27-3023.00· ESCO/ISCO 2642
IS WORK OVER?
Influencer / creator
30%
#39 / 103
View rankingInfluencer / creator
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 48% | +3.8 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Plan and execute advertising policies and strategies for organizations.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Train and direct workers engaged in developing and producing advertisements.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Contact organizations to explain services and facilities offered.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 39% | 28% | +10.9 |
| Total | 100% | 30% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- produce statistical financial records
- comply with food safety and hygiene
- implement marketing strategies
- monitor financial accounts
- manage staff
- analyse booking patterns
- think analytically
- develop financial statistics reports
- apply numeracy skills
- forecast occupancy demand
Sources for this job· O*NET 11-2011.00· ESCO/ISCO 2431