IS WORK OVER?

Automation index

How much of a Kayak guide’s job can AI already do?

A flow report comes earlier. Taking the group without flipping in the rapid do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Kayak guide

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Flow, kit and the briefing.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Water, the novice and the one who flips.
Estimate

No public source provides a precise figure. This is our estimate.

22%8%+1.8
Rescue, the rope and not losing anyone.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Rapid, the yes or no and aborting.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The cold, the wetsuit and not pushing the grade.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Without flipping the group, and whole to the take-out.
Estimate

No public source provides a precise figure. This is our estimate.

14%12%+1.7
Total100%19%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • flow
  • river rescue
  • rapids
  • wetsuit
  • kayak novices
  • rope
  • river briefing
  • flip

Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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