Automation index
How much of a Marketing manager’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI can already do 31% of this job.
#41 / 623
View rankingMarketing manager
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Accountant
35%
#17 / 623
View rankingAccountant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Supervise auditing of establishments, and determine scope of investigation required.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 22% | +2.6 |
Analyze business operations, trends, costs, revenues, financial commitments, and obligations to project future revenues and expenses or to provide advice.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 48% | +4.3 |
Develop, implement, modify, and document recordkeeping and accounting systems, making use of current computer technology.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 55% | +4.4 |
Report to management regarding the finances of establishment.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Inspect account books and accounting systems for efficiency, effectiveness, and use of accepted accounting procedures to record transactions.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Prepare adjusting journal entries.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review accounts for discrepancies and reconcile differences.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Establish tables of accounts and assign entries to proper accounts.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 38% | 28% | +10.6 |
| Total | 100% | 35% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- ledger entries
- close accounts
- reconcile banks
- accounting department processes
- financial department processes
- economics
- corporate law
- accounting
- inspect tax returns
- control financial resources
Sources for this job· O*NET 13-2011.00· ESCO/ISCO 2411