Automation index
Can AI do the work of a Marketing manager?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI or a robot can already do 31% of this job.
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Business analyst
39%
#7 / 103
View rankingBusiness analyst
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Gather and organize information on problems or procedures.EstimateNo public source pins this saving. It is an estimate of the method. | 23% | 28% | +6.4 |
Develop and implement records management program for filing, protection, and retrieval of records, and assure compliance with program.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 55% | +7.2 |
Confer with personnel concerned to ensure successful functioning of newly implemented systems or procedures.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Analyze data gathered and develop solutions or alternative methods of proceeding.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 48% | +6.2 |
Recommend purchase of storage equipment and design area layout to locate equipment in space available.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Design, evaluate, recommend, and approve changes of forms and reports.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 55% | +3.9 |
Prepare manuals and train workers in use of new forms, reports, procedures or equipment, according to organizational policy.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Review forms and reports and confer with management and users about format, distribution, and purpose, identifying problems and improvements.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
| Total | 100% | 39% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- business analysis
- risk management
- market research
- scientific research methodology
- perform business analysis
- identify undetected organisational needs
- analyse business plans
- interpret financial statements
- conduct quantitative research
- analyse financial performance of a company
Sources for this job· O*NET 13-1111.00· ESCO/ISCO 2421