Automation index
Can AI do the work of a Marketing manager?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI or a robot can already do 31% of this job.
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Data scientist
40%
#6 / 103
View rankingData scientist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Generate standard or custom reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 55% | +7.7 |
Manage timely flow of business intelligence information to users.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Maintain or update business intelligence tools, databases, dashboards, systems, or methods.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 48% | +5.3 |
Provide technical support for existing reports, dashboards, or other tools.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Synthesize current business intelligence or trend data to support recommendations for action.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Create business intelligence tools or systems, including design of related databases, spreadsheets, or outputs.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 55% | +3.3 |
Collect business intelligence data from available industry reports, public information, field reports, or purchased sources.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 55% | +3.3 |
Identify or monitor current and potential customers, using business intelligence tools.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 29% | 28% | +8.1 |
| Total | 100% | 40% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- analyse data
- models
- dashboards
- python
- information structure
- data warehouse
- database
- web programming
- ICT security legislation
- business process modelling
Sources for this job· O*NET 15-2051.01· ESCO/ISCO 2521