Automation index
Can AI do the work of a Marketing manager?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI or a robot can already do 31% of this job.
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Delivery driver
28%
#65 / 103
View rankingDelivery driver
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Obey traffic laws and follow established traffic and transportation procedures.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Read maps and follow written or verbal geographic directions.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Verify the contents of inventory loads against shipping papers.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Load and unload trucks, vans, or automobiles.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Drive vehicles with capacities under three tons to transport materials to and from specified destinations, such as railroad stations, plants, residences, offices, or within industrial yards.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Present bills and receipts and collect payments for goods delivered or loaded.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Inspect and maintain vehicle supplies and equipment, such as gas, oil, water, tires, lights, or brakes, to ensure that vehicles are in proper working condition.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Turn in receipts and money received from deliveries.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 26% | 28% | +7.3 |
| Total | 100% | 28% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- geographic areas
- road traffic laws
- communicate with customers
- act reliably
- drive in urban areas
- ensure the integrity of mail
- use geographic information systems
- establish daily priorities
- analyse ways to reduce travel time
- interpret traffic signals
Sources for this job· O*NET 53-3033.00· ESCO/ISCO 8321