Automation index
Can AI do the work of a Marketing manager?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI or a robot can already do 31% of this job.
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Executive assistant
34%
#19 / 103
View rankingExecutive assistant
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Answer phone calls and direct calls to appropriate parties or take messages.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Manage and maintain executives' schedules.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Open, sort, and distribute incoming correspondence, including faxes and email.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Perform general office duties, such as ordering supplies, maintaining records management database systems, and performing basic bookkeeping work.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Prepare invoices, reports, memos, letters, financial statements, and other documents, using word processing, spreadsheet, database, or presentation software.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Prepare responses to correspondence containing routine inquiries.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Coordinate and direct office services, such as records, departmental finances, budget preparation, personnel issues, and housekeeping, to aid executives.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 55% | +3.9 |
Greet visitors and determine whether they should be given access to specific individuals.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 31% | 28% | +8.7 |
| Total | 100% | 35% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- company policies
- translate keywords into full texts
- perform business research
- use spreadsheets software
- coordinate events
- organise travel arrangements for staff
- use different communication channels
- process commissioned instructions
- manage office facility systems
- use office systems
Sources for this job· O*NET 43-6011.00· ESCO/ISCO 3343