Automation index
Can AI do the work of a Marketing manager?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI or a robot can already do 31% of this job.
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Graphic designer
28%
#58 / 103
View rankingGraphic designer
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Determine size and arrangement of illustrative material and copy, and select style and size of type.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Use computer software to generate new images.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Key information into computer equipment to create layouts for client or supervisor.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 22% | +1.8 |
Draw and print charts, graphs, illustrations, and other artwork, using computer.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Review final layouts and suggest improvements, as needed.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Maintain archive of images, photos, or previous work products.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Develop graphics and layouts for product illustrations, company logos, and Web sites.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 33% | 28% | +9.2 |
| Total | 100% | 28% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- design interfaces
- prototypes
- figma
- graphic design
- desktop publishing
- copyright legislation
- respect publication formats
- use creative suite software
- follow a brief
- identify customer's needs
Sources for this job· O*NET 27-1024.00· ESCO/ISCO 2166