IS WORK OVER?

Automation index

How much of a Marketing manager’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

Marketing manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Estimate

No public source provides a precise figure. This is our estimate.

22%28%+6.2
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Estimate

No public source provides a precise figure. This is our estimate.

7%48%+3.4
Consult with product development personnel on product specifications, such as design, color, or packaging.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Compile lists describing product or service offerings.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

20%28%+5.6
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • channel marketing
  • sales strategies
  • company policies
  • implement marketing strategies
  • carry out naming strategies
  • perform customers’ needs analysis
  • manage staff
  • apply social media marketing
  • create annual marketing budget
  • set brand positioning

Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431

Pesticide applicator

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Log, product and the dose.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Apply, drift and the wind that gets up.
Estimate

No public source provides a precise figure. This is our estimate.

18%12%+2.2
The withholding period and the one who wants in now.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
PPE, the container and the collection point.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
The neighbour, the bees and stopping in time.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Not taking the river, and signing the treatment.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%22%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • farm log
  • pesticide dose
  • drift
  • withholding period
  • PPE
  • empty containers
  • bees
  • field wind

Sources for this job· O*NET 37-3012.00· ESCO/ISCO 6113

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