Automation index
Can AI do the work of a Marketing manager?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI or a robot can already do 31% of this job.
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Recruiter
31%
#32 / 103
View rankingRecruiter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Review and evaluate applicant qualifications or eligibility for specified licensing, according to established guidelines and designated licensing codes.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Review employment applications and job orders to match applicants with job requirements.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Interpret and explain human resources policies, procedures, laws, standards, or regulations.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Hire employees and process hiring-related paperwork.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Prepare or maintain employment records related to events, such as hiring, termination, leaves, transfers, or promotions, using human resources management system software.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 55% | +3.3 |
Select qualified job applicants or refer them to managers, making hiring recommendations when appropriate.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Advise management on organizing, preparing, or implementing recruiting or retention programs.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Perform searches for qualified job candidates, using sources such as computer databases, networking, Internet recruiting resources, media advertisements, job fairs, recruiting firms, or employee referrals.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 48% | +2.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 42% | 28% | +11.8 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- labour legislation
- job market offers
- employment law
- human resource management
- company policies
- maintain relationship with customers
- recruit employees
- carry out recruiting services
- interview people
- identify customer's needs
Sources for this job· O*NET 13-1071.00· ESCO/ISCO 2423