Automation index
Can AI do the work of a Marketing manager?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI or a robot can already do 31% of this job.
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Store manager
28%
#63 / 103
View rankingStore manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 22% | +1.8 |
Monitor sales activities to ensure that customers receive satisfactory service and quality goods.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Assign employees to specific duties.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Instruct staff on how to handle difficult and complicated sales.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Establish credit policies and operating procedures.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 41% | 28% | +11.5 |
| Total | 100% | 28% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- sales activities
- employment law
- tobacco brands
- study sales levels of products
- set up pricing strategies
- order supplies
- manage budgets
- maintain relationship with customers
- manage staff
- use different communication channels
Sources for this job· O*NET 41-1011.00· ESCO/ISCO 1420