Automation index
Can AI do the work of a Marketing manager?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
Marketing manager
31%
AI or a robot can already do 31% of this job.
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431
IS WORK OVER?
Video editor
28%
#59 / 103
View rankingVideo editor
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Select and combine the most effective shots of each scene to form a logical and smoothly running story.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Edit films and videotapes to insert music, dialogue, and sound effects, to arrange films into sequences, and to correct errors, using editing equipment.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Set up and operate computer editing systems, electronic titling systems, video switching equipment, and digital video effects units to produce a final product.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Organize and string together raw footage into a continuous whole according to scripts or the instructions of directors and producers.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Review footage sequence by sequence to become familiar with it before assembling it into a final product.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Mark frames where a particular shot or piece of sound is to begin or end.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Verify key numbers and time codes on materials.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Cut shot sequences to different angles at specific points in scenes, making each individual cut as fluid and seamless as possible.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 48% | 28% | +13.4 |
| Total | 100% | 28% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- personal directing styles
- film production process
- graphic design
- motion graphics
- ICT software specifications
- multimedia systems
- follow work schedule
- consult with producer
- watch scenes
- put uncut recordings into computer
Sources for this job· O*NET 27-4032.00· ESCO/ISCO 2654