IS WORK OVER?

Automation index

How much of a Marketing manager’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

Marketing manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Estimate

No public source provides a precise figure. This is our estimate.

22%28%+6.2
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Estimate

No public source provides a precise figure. This is our estimate.

7%48%+3.4
Consult with product development personnel on product specifications, such as design, color, or packaging.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Compile lists describing product or service offerings.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

20%28%+5.6
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • channel marketing
  • sales strategies
  • company policies
  • implement marketing strategies
  • carry out naming strategies
  • perform customers’ needs analysis
  • manage staff
  • apply social media marketing
  • create annual marketing budget
  • set brand positioning

Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431

Wildland firefighter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Logs, map and the day’s attack plan.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Line, hose-lay and the spot fire.
Estimate

No public source provides a precise figure. This is our estimate.

24%6%+1.4
Tools, pump and the water that does not arrive.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Night watch, lookout and the flare-up.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Coordinate aircraft and the command post.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Get out whole and leave nobody behind.
Estimate

No public source provides a precise figure. This is our estimate.

14%10%+1.4
Total100%18%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • fight wildfires
  • cut line
  • lay hose
  • night watch
  • portable pump
  • air assets
  • fire-front map
  • spot fires

Sources for this job· O*NET 33-2022.00· ESCO/ISCO 5411

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