IS WORK OVER?

Automation index

How much of a Massage therapist’s job can AI already do?

A chart and a booking come earlier. Hands on a trapezius, and not doing harm, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Massage therapist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Bookings, charts and consent.
Estimate

No public source provides a precise figure. This is our estimate.

14%32%+4.5
Massage, pressure and tissue work.
Estimate

No public source provides a precise figure. This is our estimate.

24%8%+1.9
Assess complaint, contraindication and referral.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Explain posture and exercises.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Couch hygiene, oils and the room.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
The therapist’s body and not injuring anyone.
Estimate

No public source provides a precise figure. This is our estimate.

14%16%+2.2
Total100%17%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Bookings, charts and consent
  • Massage, pressure and tissue work
  • Explain posture and exercises
  • Couch hygiene, oils and the room
  • masajista
  • massage therapist

Sources for this job· O*NET 31-9011.00· ESCO/ISCO 3255

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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