IS WORK OVER?

Automation index

How much of a Motion designer’s job can AI already do?

A template and an easing come earlier. Motion that tells, and does not nauseate, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Motion designer

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Storyboard, easing and the brand template.
Estimate

No public source provides a precise figure. This is our estimate.

16%44%+7
After Effects, the render and the client who changes the end.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Rhythm, type and cutting to tempo.
Estimate

No public source provides a precise figure. This is our estimate.

16%36%+5.8
Delivery, formats and the one that is too heavy.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Art direction and not recycling the same whoosh.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That it tells, and not nauseating with extra easing.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%25%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • motion graphics
  • easing
  • motion storyboard
  • type in motion
  • renders
  • cut to tempo
  • brand templates
  • delivery formats

Sources for this job· O*NET 27-1014.00· ESCO/ISCO 2166

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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