Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Accountant
35%
#17 / 623
View rankingAccountant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Supervise auditing of establishments, and determine scope of investigation required.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 22% | +2.6 |
Analyze business operations, trends, costs, revenues, financial commitments, and obligations to project future revenues and expenses or to provide advice.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 48% | +4.3 |
Develop, implement, modify, and document recordkeeping and accounting systems, making use of current computer technology.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 55% | +4.4 |
Report to management regarding the finances of establishment.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Inspect account books and accounting systems for efficiency, effectiveness, and use of accepted accounting procedures to record transactions.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Prepare adjusting journal entries.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review accounts for discrepancies and reconcile differences.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Establish tables of accounts and assign entries to proper accounts.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 38% | 28% | +10.6 |
| Total | 100% | 35% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- ledger entries
- close accounts
- reconcile banks
- accounting department processes
- financial department processes
- economics
- corporate law
- accounting
- inspect tax returns
- control financial resources
Sources for this job· O*NET 13-2011.00· ESCO/ISCO 2411