Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Admin assistant
31%
#29 / 623
View rankingAdmin assistant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Use computers for various applications, such as database management or word processing.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 48% | +3.8 |
Answer telephones and give information to callers, take messages, or transfer calls to appropriate individuals.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Greet visitors or callers and handle their inquiries or direct them to the appropriate persons according to their needs.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Operate office equipment, such as fax machines, copiers, or phone systems and arrange for repairs when equipment malfunctions.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Operate electronic mail systems and coordinate the flow of information, internally or with other organizations.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Create, maintain, and enter information into databases.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Make copies of correspondence or other printed material.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Set up and manage paper or electronic filing systems, recording information, updating paperwork, or maintaining documents, such as attendance records, correspondence, or other material.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 47% | 28% | +13.2 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- design interfaces
- prototypes
- figma
- company policies
- use spreadsheets software
- disseminate internal communications
- maintain internal communication systems
- file documents
- organise business documents
- monitor staff absences
Sources for this job· O*NET 43-6014.00· ESCO/ISCO 4120