Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Aerial technician
18%
#542 / 623
View rankingAerial technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Bookings, levels and install logs.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Roof, mast, cable and outlet.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Configure, tune and explain to the neighbour.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
Community, porter and access.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Faults, building ICT and fibre.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Not falling and not leaving a building without the match.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Bookings, levels and install logs
- Roof, mast, cable and outlet
- Community, porter and access
- Faults, building ICT and fibre
- antenista
- instalador de antenas
- aerial technician
Sources for this job· O*NET 49-2022.00· ESCO/ISCO 7422