Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Air cargo agent
27%
#129 / 623
View rankingAir cargo agent
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
AWB, weight and the flight.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Acceptance, screening and what cannot fly.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
ULD, build-up and the cut-off.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Customs, transits and the one that misses the flight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The client, the urgent and not overbooking the hold.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Board on time, and not leaving it on the ramp.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- AWB
- cargo screening
- ULD
- cut-off
- build-up
- air transits
- weight and volume
- the hold
Sources for this job· O*NET 43-5011.00· ESCO/ISCO 3331