Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Arborist
19%
#472 / 623
View rankingArborist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Assess, risk and the owner’s report.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Climb, prune and the anchor.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Controlled fell and the one over the cable.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Arisings, chipping and leaving it clean.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The neighbour, the permit and not entering their plot.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Not dropping it on the roof, and coming down whole.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- crown work
- climb
- controlled fell
- risk report
- anchors
- chipping
- cables
- felling permits
Sources for this job· O*NET 37-3013.00· ESCO/ISCO 6113