Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Banker
27%
#135 / 633
View rankingBanker
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Client file, scoring and desk KYC.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 48% | +10.6 |
Product proposals, simulation and reporting.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 40% | +7.2 |
Meetings, negotiation and close.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Risk calls, exceptions and escalation.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Compliance, audit and the file.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
Book, referrals and long relationship.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Client file, scoring and desk KYC
- Meetings, negotiation and close
- Risk calls, exceptions and escalation
- Compliance, audit and the file
- Book, referrals and long relationship
- banquero
- banker
- gestor de banca
- private banker
Sources for this job· O*NET 13-2052.00· ESCO/ISCO 2412