Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Barista
28%
#84 / 623
View rankingBarista
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prepare or serve hot or cold beverages, such as coffee, espresso drinks, blended coffees, or teas.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Receive and process customer payments.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Take customer orders and convey them to other employees for preparation.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Describe menu items to customers, or suggest products that might appeal to them.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Serve prepared foods, such as muffins, biscotti, or bagels.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Prepare or serve menu items, such as sandwiches or salads.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Clean or sanitize work areas, utensils, or equipment.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Clean service or seating areas.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 42% | 28% | +11.8 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- comply with food safety and hygiene
- educate customers on tea varieties
- maintain relationship with customers
- greet guests
- handle customer complaints
- upsell products
- handover the service area
- set up the coffee area
- maintain customer service
- work in a hospitality team
Sources for this job· O*NET 35-3023.01· ESCO/ISCO 5132