Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Bartender
18%
#547 / 623
View rankingBartender
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
List, recipes and bar orders.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Make, serve and take money at the bar.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Service, drunks and not overserving.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Close, inventory and wastage.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Hygiene, ice and glassware.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 16% | +2.6 |
Not leaving a dirty bar or a fight.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- List, recipes and bar orders
- Make, serve and take money at the bar
- Service, drunks and not overserving
- Close, inventory and wastage
- Hygiene, ice and glassware
- Not leaving a dirty bar or a fight
- bartender
- barman
- camarero de barra
Sources for this job· O*NET 35-3011.00· ESCO/ISCO 5132