Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Biologist
31%
#30 / 623
View rankingBiologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Teach or supervise students and perform research at universities and colleges.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 22% | +3.7 |
Identify, classify, and study structure, behavior, ecology, physiology, nutrition, culture, and distribution of plant and animal species.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Program and use computers to store, process, and analyze data.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 48% | +7.2 |
Supervise biological technicians and technologists and other scientists.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 22% | +3.3 |
Research environmental effects of present and potential uses of land and water areas, determining methods of improving environmental conditions or such outputs as crop yields.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Collect and analyze biological data about relationships among and between organisms and their environment.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Study basic principles of plant and animal life, such as origin, relationship, development, anatomy, and function.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Review reports and proposals, such as those relating to land use classifications and recreational development, for accuracy, adequacy, or adherence to policies, regulations, or scientific standards.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- microbiology-bacteriology
- genetics
- biotechnology
- laboratory techniques
- biology
- medical genetics
- genetic engineering
- scientific research methodology
- manage research data
- perform laboratory tests
Sources for this job· O*NET 19-1029.04· ESCO/ISCO 2131