Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Bus driver
15%
#610 / 623
View rankingBus driver
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Run sheet, logs and clocking.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Drive the route or the charter.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Stops, accessibility and fare or validation.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 10% | +1.8 |
Incidents, diversions and passenger care.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Pre-trip check and defect reports.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Shifts, fatigue and driving rules.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- drive
- route
- load goods
- Run sheet, logs and clocking
- Drive the route or the charter
- Incidents, diversions and passenger care
- Pre-trip check and defect reports
- Shifts, fatigue and driving rules
- conductor de autobus
- bus driver
Sources for this job· O*NET 53-3052.00· ESCO/ISCO 8331