Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Business analyst
39%
#7 / 623
View rankingBusiness analyst
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Gather and organize information on problems or procedures.EstimateNo public source provides a precise figure. This is our estimate. | 23% | 28% | +6.4 |
Develop and implement records management program for filing, protection, and retrieval of records, and assure compliance with program.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 55% | +7.2 |
Confer with personnel concerned to ensure successful functioning of newly implemented systems or procedures.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Analyze data gathered and develop solutions or alternative methods of proceeding.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 48% | +6.2 |
Recommend purchase of storage equipment and design area layout to locate equipment in space available.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Design, evaluate, recommend, and approve changes of forms and reports.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Prepare manuals and train workers in use of new forms, reports, procedures or equipment, according to organizational policy.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Review forms and reports and confer with management and users about format, distribution, and purpose, identifying problems and improvements.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
| Total | 100% | 39% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- business analysis
- risk management
- market research
- scientific research methodology
- perform business analysis
- identify undetected organisational needs
- analyse business plans
- interpret financial statements
- conduct quantitative research
- analyse financial performance of a company
Sources for this job· O*NET 13-1111.00· ESCO/ISCO 2421