Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Carpenter
27%
#137 / 623
View rankingCarpenter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Follow established safety rules and regulations and maintain a safe and clean environment.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Measure and mark cutting lines on materials, using a ruler, pencil, chalk, and marking gauge.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Shape or cut materials to specified measurements, using hand tools, machines, or power saws.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Assemble and fasten materials to make frameworks or props, using hand tools and wood screws, nails, dowel pins, or glue.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Build or repair cabinets, doors, frameworks, floors, or other wooden fixtures used in buildings, using woodworking machines, carpenter's hand tools, or power tools.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Study specifications in blueprints, sketches, or building plans to prepare project layout and determine dimensions and materials required.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Install structures or fixtures, such as windows, frames, floorings, trim, or hardware, using carpenters' hand or power tools.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Verify trueness of structure, using plumb bob and level.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 45% | 28% | +12.6 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- install locks
- work ergonomically
- apply proofing membranes
- cut insulation material to size
- use shims
- inspect construction supplies
- manipulate glass
- use measurement instruments
- apply insulation strips
- use safety equipment in construction
Sources for this job· O*NET 47-2031.00· ESCO/ISCO 7115