Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Civil protection volunteer
18%
#568 / 623
View rankingCivil protection volunteer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Protocols, logs and radios.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Deploy, rescue and emergency logistics.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Public, evacuation and calm.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Kit, stores and maintenance.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Shifts, fatigue and 112 coordination.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
Not getting in the firefighters’ way or leaving someone.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Protocols, logs and radios
- Deploy, rescue and emergency logistics
- Public, evacuation and calm
- Kit, stores and maintenance
- Shifts, fatigue and 112 coordination
- proteccion civil
- civil protection
Sources for this job· O*NET 33-2022.00· ESCO/ISCO 5419