Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Cloud architect
28%
#82 / 623
View rankingCloud architect
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Diagrams, ADRs and a first IaC pass.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 48% | +10.6 |
Cost estimate, Well-Architected and gaps.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 40% | +7.2 |
Review PRs, security and network.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 20% | +3.2 |
Align with security, finops and product.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
PoCs, real failures and vendor limits.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Sign the design and own the incident.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- building plans
- renders
- sign a project
- Diagrams, ADRs and a first IaC pass
- Cost estimate, Well-Architected and gaps
- Review PRs, security and network
- Align with security, finops and product
- PoCs, real failures and vendor limits
- Sign the design and own the incident
- arquitecto cloud
Sources for this job· O*NET 15-1243.01· ESCO/ISCO 2511