Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Compliance officer
28%
#89 / 633
View rankingCompliance officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Policies, matrices and controls.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 50% | +11 |
Reports, desk KYC and tracking.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 42% | +7.6 |
Investigate a case and talk to people.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Train, persuade and take pressure.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Regulator, audit and evidence.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
Say no and leave a record.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Policies, matrices and controls
- Reports, desk KYC and tracking
- Investigate a case and talk to people
- Train, persuade and take pressure
- Regulator, audit and evidence
- Say no and leave a record
- compliance
- cumplimiento normativo
- oficial de cumplimiento
Sources for this job· O*NET 13-1041.00· ESCO/ISCO 2619