Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Construction laborer
29%
#67 / 623
View rankingConstruction laborer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Tend pumps, compressors, or generators to provide power for tools, machinery, or equipment or to heat or move materials, such as asphalt.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Dig ditches or trenches, backfill excavations, or compact and level earth to grade specifications, using picks, shovels, pneumatic tampers, or rakes.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Grind, scrape, sand, or polish surfaces, such as concrete, marble, terrazzo, or wood flooring, using abrasive tools or machines.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Signal equipment operators to facilitate alignment, movement, or adjustment of machinery, equipment, or materials.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Install sewer, water, or storm drain pipes, using pipe-laying machinery or laser guidance equipment.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Lubricate, clean, or repair machinery, equipment, or tools.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Measure, mark, or record openings or distances to layout areas where construction work will be performed.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 55% | +4.4 |
Read plans, instructions, or specifications to determine work activities.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 26% | 28% | +7.3 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- install wood elements in structures
- apply finish to concrete
- inspect masonry work
- check compatibility of materials
- dig soil mechanically
- pour concrete
- transport construction supplies
- operate digging construction equipment
- work in a construction team
- inspect construction supplies
Sources for this job· O*NET 47-2061.00· ESCO/ISCO 9313