Automation index

How much of a Paid media specialist’s job can AI already do?

A media plan comes earlier. The pixel firing without burning the brand do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#123 / 623

Paid media specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Plan, platforms and the pixel. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Creatives, frequency and audience cuts. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client, going live and the campaign that drifts. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, attribution and the last-click fight. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Brand safety and inventory you cannot touch. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That the pixel fires, and not burning extra CPM. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

31%

#32 / 623

Copy editor

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Spelling, agreement and consistency. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Style, repetition and sentence rhythm. Estimate No public source provides a precise figure. This is our estimate.	16%	48%	+7.7
Queries to the author, grey areas and the house style. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Second proofs, PDF and last-minute typos. Estimate No public source provides a precise figure. This is our estimate.	18%	22%	+4
Deadlines with publisher, layout and translation. Estimate No public source provides a precise figure. This is our estimate.	16%	18%	+2.9
Judgement, not over-rewriting, and the typo that remains. Estimate No public source provides a precise figure. This is our estimate.	16%	14%	+2.2
Total	100%		31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low