Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Cybersecurity analyst
32%
#26 / 623
View rankingCybersecurity analyst
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Monitor use of data files and regulate access to safeguard information in computer files.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Monitor current reports of computer viruses to determine when to update virus protection systems.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 55% | +7.2 |
Encrypt data transmissions and erect firewalls to conceal confidential information as it is being transmitted and to keep out tainted digital transfers.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Modify computer security files to incorporate new software, correct errors, or change individual access status.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Confer with users to discuss issues such as computer data access needs, security violations, and programming changes.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Develop plans to safeguard computer files against accidental or unauthorized modification, destruction, or disclosure and to meet emergency data processing needs.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Perform risk assessments and execute tests of data processing system to ensure functioning of data processing activities and security measures.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Coordinate implementation of computer system plan with establishment personnel and outside vendors.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
| Total | 100% | 32% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- computer forensics
- ICT network security risks
- ICT security standards
- cyber attack counter-measures
- query languages
- information confidentiality
- penetration testing tool
- manage IT security compliances
- gather data for forensic purposes
- provide ICT consulting advice
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529