Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Data engineer
31%
#36 / 623
View rankingData engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Design pipelines, models and orchestration.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 50% | +12 |
Write SQL, Spark and data tests.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 45% | +8.1 |
Incidents, quality and lineage in production.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Talk to analysts and negotiate data contracts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Cloud cost, permissions and PII.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
Decide architecture and technical debt.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 20% | +2.4 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Design pipelines, models and orchestration
- Write SQL, Spark and data tests
- Cloud cost, permissions and PII
- Decide architecture and technical debt
- ingeniero de datos
- data engineer
- etl
Sources for this job· O*NET 15-1243.00· ESCO/ISCO 2511