Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Demolition worker
19%
#513 / 623
View rankingDemolition worker
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, asbestos and prior removal.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Demolish, cut and the controlled push.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Party wall, shore and the neighbour who complains.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Waste, sorting and the tip.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Dust, water and not leaving the street a site.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Not taking the party wall, and signing the takedown.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- demolish
- remove asbestos
- shore party walls
- sort waste
- controlled cut
- demolition dust
- the tip
- controlled push
Sources for this job· O*NET 47-2061.00· ESCO/ISCO 7112