IS WORK OVER?

Automation index

How much of a Paid media specialist’s job can AI already do?

A media plan comes earlier. The pixel firing without burning the brand do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Dentist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Use masks, gloves, and safety glasses to protect patients and self from infectious diseases.
Estimate

No public source provides a precise figure. This is our estimate.

11%12%+1.3
Examine teeth, gums, and related tissues, using dental instruments, x-rays, or other diagnostic equipment, to evaluate dental health, diagnose diseases or abnormalities, and plan appropriate treatments.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Use dental air turbines, hand instruments, dental appliances, or surgical implements.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Administer anesthetics to limit the amount of pain experienced by patients during procedures.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Diagnose and treat diseases, injuries, or malformations of teeth, gums, or related oral structures and provide preventive or corrective services.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Advise or instruct patients regarding preventive dental care, the causes and treatment of dental problems, or oral health care services.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Formulate plan of treatment for patient's teeth and mouth tissue.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Analyze or evaluate dental needs to determine changes or trends in patterns of dental disease.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

34%28%+9.5
Total100%24%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • cosmetic dental procedures
  • surgery
  • dentistry science
  • clinical disciplines in dentistry
  • mouth anatomy
  • anaesthetics
  • perform oral health diagnosis
  • rehabilitate worn dentition
  • lead the dental team
  • provide periodontal treatment

Sources for this job· O*NET 29-1021.00· ESCO/ISCO 2261

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