Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Development cooperation officer
26%
#212 / 623
View rankingDevelopment cooperation officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Agreements, alignment and the SDGs on the card.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 48% | +7.7 |
Follow-up, missions and reports to the agency.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
The local partner, the counterpart and the disagreement.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 16% | +2.9 |
Budget, currency and what stays in management.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The context that shifts and reworking the approach.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Not imposing, and accounting on both sides.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 26% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- cooperation agreements
- align with SDGs
- agency reports
- southern partners
- monitoring missions
- hard-currency budget
- counterparts
- accountability
Sources for this job· O*NET 19-3094.00· ESCO/ISCO 2635