Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Dietitian
20%
#441 / 623
View rankingDietitian
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Assess nutritional needs, diet restrictions, and current health plans to develop and implement dietary-care plans and provide nutritional counseling.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 22% | +2.9 |
Counsel individuals and groups on basic rules of good nutrition, healthy eating habits, and nutrition monitoring to improve their quality of life.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 22% | +2.6 |
Evaluate laboratory tests in preparing nutrition recommendations.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Advise patients and their families on nutritional principles, dietary plans, diet modifications, and food selection and preparation.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 12% | +1.3 |
Record and evaluate patient and family health and food history, including symptoms, environmental toxic exposure, allergies, medication factors, and preventive health-care measures.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Incorporate patient cultural, ethnic, or religious preferences and needs in the development of nutrition plans.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Consult with physicians and health care personnel to determine nutritional needs and diet restrictions of patient or client.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Coordinate diet counseling services.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 22% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 22% | 28% | +6.2 |
| Total | 100% | 20% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- hygiene in a health care setting
- eating disorders
- counselling methods
- health care legislation
- biological chemistry
- calculation of food energy
- medical terminology
- supervision of persons
- human physiology
- pharmacology
Sources for this job· O*NET 29-1031.00· ESCO/ISCO 2265