Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 753
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
District heating engineer
22%
#398 / 753
View rankingDistrict heating engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Balance, flows and the loss.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Chamber, the leak and the one that weeps.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Substation, the valve and the one that will not open.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Winter, the last block and not leaving it cold.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The council, the tariff and not hiding the loss.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That the heat arrives, and not hiding the loss.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- heat balances
- flows
- network losses
- chambers
- heat substations
- the last block
- tariffs
- leaks
Sources for this job· O*NET 17-2199.00· ESCO/ISCO 2149