Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Driving examiner
21%
#412 / 623
View rankingDriving examiner
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Route, card and the day’s draw.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
The test, the serious fault and the one who panics.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Pass or not, the report and not arguing hot.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Driving school, the car and the instructor on the kerb.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Rain, traffic and the same standard.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
A fair pass, and not giving the licence away.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- test routes
- serious faults
- driving pass
- test reports
- one standard
- driving schools
- candidate nerves
- the licence
Sources for this job· O*NET 13-1041.00· ESCO/ISCO 3359