Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Drone pilot
23%
#309 / 623
View rankingDrone pilot
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Flight plan, NOTAM, ENAIRE and the permit.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Fly, frame, not lose the drone and land.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Deliver stills, video and a basic grade.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Maintenance, batteries and the part that fails.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Client, briefing and what you can actually fly.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
AESA rules and liability for the flight.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- fly drones
- pilot UAS
- flight planning
- aerial shots
- NOTAM
- AESA permits
- not lose the drone
- grade aerial video
Sources for this job· O*NET 53-2012.00· ESCO/ISCO 3153