Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 733
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Duty solicitor
22%
#399 / 733
View rankingDuty solicitor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Appointment, the court and the deadline.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Cells, the statement and actually reading it.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Duty, the small hours and the one who does not understand.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Hearing, the judge and not staying quiet.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The bar, the fee and not dropping the case.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Get there, and not wrapping it in ten minutes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- duty scheme
- appointments
- cells
- duty nights
- fees
- statements
- duty court
- not drop the case
Sources for this job· O*NET 23-1011.00· ESCO/ISCO 2611