Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 683
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Early childhood technician
19%
#584 / 683
View rankingEarly childhood technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Routine, the yard and the kit.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Nappy, the change and dignity.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Nap, the one who will not sleep and the one who cries.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Food, the allergy and not mixing the plate.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Family, pick-up and not handing over to the wrong person.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
The nappy, and them staying calm.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- 0-3 routines
- nappy change
- nap
- food allergies
- pick-up
- nursery yard
- dignity
- not hand to the wrong person
Sources for this job· O*NET 25-2011.00· ESCO/ISCO 5311