Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Electrician
24%↑
#265 / 623
View rankingElectrician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Use a variety of tools or equipment, such as power construction equipment, measuring devices, power tools, and testing equipment, such as oscilloscopes, ammeters, or test lamps.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Work from ladders, scaffolds, or roofs to install, maintain, or repair electrical wiring, equipment, or fixtures.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Prepare sketches or follow blueprints to determine the location of wiring or equipment and to ensure conformance to building and safety codes.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Assemble, install, test, or maintain electrical or electronic wiring, equipment, appliances, apparatus, or fixtures, using hand tools or power tools.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Place conduit, pipes, or tubing, inside designated partitions, walls, or other concealed areas, and pull insulated wires or cables through the conduit to complete circuits between boxes.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Direct or train workers to install, maintain, or repair electrical wiring, equipment, or fixtures.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Inspect electrical systems, equipment, or components to identify hazards, defects, or the need for adjustment or repair, and to ensure compliance with codes.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Perform physically demanding tasks, such as digging trenches to lay conduit or moving or lifting heavy objects.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 40% | 28% | +11.2 |
| Total | 100% | 24% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- install wiring
- electrical panels
- repair faults
- building systems monitoring technology
- electricity
- work ergonomically
- resolve equipment malfunctions
- inspect electrical supplies
- splice cable
- inspect construction supplies
Sources for this job· O*NET 47-2111.00· ESCO/ISCO 7411