Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Equality officer
29%
#72 / 623
View rankingEquality officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Diagnosis, equality plan and the pay register.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Harassment protocols, training and clauses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The complaint, the committee and what nobody wants to hear.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Indicators, annual report and bargaining with the firm.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The agreement, tenders and social clauses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
That it is done, and not left as a PDF.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- equality plans
- pay gap register
- harassment protocols
- equality training
- gap diagnosis
- social clauses
- equality indicators
- bargain with the firm
Sources for this job· O*NET 13-1041.00· ESCO/ISCO 2422