Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Excavator operator
18%
#564 / 623
View rankingExcavator operator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Set-out, levels and the machine log.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Dig, load and the batter that comes in.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Services, the blind pipe and stopping in time.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Maintenance, grease and the pin that snaps.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The labourer, the lorry and covering nobody.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Not breaking what is buried, and leaving a clean formation.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- dig with excavator
- load lorries
- batters
- buried services
- set-out levels
- grease the machine
- formation
- site GPS
Sources for this job· O*NET 47-2073.00· ESCO/ISCO 8342