Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Façade technician
21%
#413 / 623
View rankingFaçade technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Set-out, anchors and the panel list.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Hang, adjust and the panel that will not close.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Joints, water and the weathertightness test.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Scaffold, cradle and façade wind.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The architect, the sample and the shade that misses.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
No water in, and not forcing the anchor.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- hang façades
- anchors
- panel lists
- weathertightness
- cradle
- façade joints
- colour samples
- anchor set-out
Sources for this job· O*NET 47-2081.00· ESCO/ISCO 7123