Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Family doctor
23%
#304 / 623
View rankingFamily doctor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Read history, labs and primary-care protocols.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Clinic, examination and home visits.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 12% | +2.6 |
Explain, refer and hold uncertainty.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Prescriptions, notes and sick-leave reports.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
List, nursing team and the health centre.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Primary-care emergencies and not missing a heart attack.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- care for patients
- diagnose
- nursing care
- clinical notes
- Clinic, examination and home visits
- Explain, refer and hold uncertainty
- List, nursing team and the health centre
- medico de familia
- general practitioner
Sources for this job· O*NET 29-1215.00· ESCO/ISCO 2211